How are Gyms Transforming the Fitness Scene in India?

Noel Sam

5 Aug 2023

With the fitness industry booming in India, gyms are playing a significant role in this transformation. As per the Indian Council for Research on International Economic Relations, the fitness industry is projected to reach a value of $1.3 billion by 2023. This article explores the ways in which gyms are reshaping fitness in India.

1. 

   Gyms are making physical activity more accessible to a wider population in India. The International Journal of Behavioral Nutrition and Physical Activity highlights the positive correlation between the availability of gyms and higher physical activity levels among residents. This is crucial, considering the lack of access to physical activity opportunities that many Indians face.

2. 

   Gyms are changing the perception of fitness in India. The Journal of Physical Education and Sport notes the shift from traditional forms of exercise, like yoga and traditional martial arts, to Western forms such as weightlifting and cardio. This transformation has brought about a greater emphasis on strength training and muscle building among Indian fitness enthusiasts.

3. 

   Gyms in India are increasingly prioritizing health and wellness. The Indian Journal of Medical Research reveals that gyms now offer services like nutrition counseling and stress management programs. This holistic approach promotes overall well-being among Indian fitness enthusiasts.